Launching an app is so much more than just submitting your app into the store. In the case of Remind me and Don’t Forget there are so many apps that do exactly what they do. So the big question is in app store saturated with so many similar apps will mine get noticed ?
Using key search terms or App Store Optimization(ASO) is essential in improving the visibility of a mobile application in the store. The goal is to make it easier for potential easier to notice your app. Along with a eye catching logo ASO is going to be one of the many ways that is going to drive your app numbers up.
Remind me: Calendar, Reminder, Schedule, to do & todo (a common misspell)
Don’t Forget: Forgetful, Calendar, Reminder, and notes.
Just a quick reminder this app experiment was done under the following conditions: No app promotion; Non-specific ASO (App Store Optimization);No extra functionality i.e. no speech to text , GEO location, OCR etc. The hypothesis was with the following conditions were high downloads still a possibility after 5 days. Let’s have the a look at the results. After five days in the app store, Reminder had a 69 downloads and Don’t forget had 15 downloads. From the results I thinks it is clear to see that a good Icon, a decent app name, and ASO is not enough.
To drive app downloads and keep your user base, you definitely need a little bit more than what I did. For the next posts on this topic , I am going to looking into the following topics:
- Enhancing your app features to keep your users. Just because someone downloads your app doesn’t mean they will keep it.
- Marketing your app. Using Stacey Mulcahy app marketing techniques, I am going to re-launch both apps. The hope is with proper marketing techniques and enhanced features, I will be able to triple my downloads in five days or less.
Request: Download my app critique it and leave your comments on this post. Please let me know which cool features you would like to see what, changes you like and even design suggestions. (Remind me & Don’t Forget )