All posts filed under: Windows Phone 8

App Experiment: what does drive downloads? Part 2

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Phone / Windows Phone 8

Remind me   vs  Don’t Forget APP One: An app name and icon should immediately relay to the user what the app is all about. Remind me  does exactly as the name implies.  The app icon is a notepad and a clock with a shed of blue(#FF033649) background. APP Two: Don’t Forget — working off the phrase an elephant never forgets, the icon has an elephant.  Different from the icon above that uses images to […]

App Experiment: what does drive downloads? Part 1

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Phone / Windows Phone 8

This post is way overdue.  At the end of  2013 I did a little of experiment.  The purpose of the experiment was build 2 apps that performed exactly the same function and only change the Icons, color, name and vocabulary and examine the download numbers over 5 days.  Both apps were launched under the  following conditions: No app promotion; Non-specific ASO (App Store Optimization);No extra functionality i.e. no speech to text , GEO location, OCR etc.