App Experiment: what does drive downloads? Part 2

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Phone / Windows Phone 8

Remind me   vs  Don’t Forget

smalliconRemindmeAPP One: An app name and icon should immediately relay to the user what the app is all about. Remind me  does exactly as the name implies.  The app icon is a notepad and a clock with a shed of blue(#FF033649) background.

smalliconDont4GAPP Two: Don’t Forget — working off the phrase an elephant never forgets, the icon has an elephant.  Different from the icon above that uses images to relay its purpose to the user, this icon tells a story.

 

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App Experiment: what does drive downloads? Part 1

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Phone / Windows Phone 8

(sav)UserThis post is way overdue.  At the end of  2013 I did a little of experiment.  The purpose of the experiment was build 2 apps that performed exactly the same function and only change the Icons, color, name and vocabulary and examine the download numbers over 5 days.  Both apps were launched under the  following conditions: No app promotion; Non-specific ASO (App Store Optimization);No extra functionality i.e. no speech to text , GEO location, OCR etc.

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